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Deslanchou Português

Effective November 13, 2026

Privacy Policy

This policy explains what personal data Deslanchou processes, why, who we share it with and how you can exercise your rights under Brazil's General Data Protection Law (Law No. 13,709/2018, the LGPD). It covers this website, our profiles (such as @deslanchou on Instagram), our WhatsApp and the production of our videos. This English version is a translation; if the two versions differ, the Portuguese version prevails.

In short: we use your data only to make the demo, produce and deliver your video, get paid and issue the invoice. We don't sell data. This site uses no cookies. To delete everything, send DELETE by Instagram DM or email.

01Who controls your data

The data controller is Deslanchou, a video studio serving companies in Brazil and abroad, run by the Brazilian sole proprietorship (MEI) registered under CNPJ 59.731.002/0001-01.

As a small-scale processing agent, Deslanchou has not appointed a data protection officer (ANPD Resolution CD/ANPD No. 2/2022, art. 11). For anything about your data, use the channels in Contact us.

02Data we collect

  • What you give us: name, Instagram handle, company name, phone or WhatsApp number, email and the content of your messages (DMs, comments, WhatsApp and email).
  • Through Meta's tools: when you comment on an @deslanchou post, message us or reply to one of our ads, Meta passes us, through our app on its platform, your username, account ID, profile picture and the content of your comment or message. We use it only to reply to you, including automated replies built from pre-written messages, and to make the demo you asked for.
  • Project materials: logos, product photos, copy, offers and other files you send us to make the video. If they include people's images or voices, that data is included too.
  • Payment and invoicing: name or company name, tax ID (CPF or CNPJ), the payment details shown on the receipt (such as the payer's name and bank) and anything else the invoice requires, such as an address.
  • Public company data: to offer the demo, we use what the company itself publishes, such as its handle, website, business WhatsApp, logo and product photos.
  • Public content data: usernames, view, like and comment counts and captions of posts by business and creator accounts on Instagram, which we read through Meta's official API to study what works in video.
  • Ads: when you interact with one of our ads, Meta only shows us aggregated reports, such as how many people saw or clicked it. If you message us through the ad, we receive the message like any other.
  • Website visits: our hosting provider processes technical data such as IP address, browser and the page visited. The site has no forms and uses no cookies or analytics.

We don't ask for sensitive data, such as health, religion or biometrics. If any comes in your materials, it is used only to produce your video.

03Why we use it

  • to make and send the free demo;
  • to answer messages and prepare a quote;
  • to produce, review and deliver the video;
  • to get paid and issue the invoice;
  • to provide support and honor the guarantee, when there is one;
  • to offer the demo to companies with an individual Instagram DM (on WhatsApp, only after the person messages us or gives permission), and stop when they ask;
  • to study trends in video content;
  • to show work in our portfolio, only with your permission;
  • to keep the site secure and meet legal obligations.

Deslanchou does not sell personal data and does not train AI models on your materials.

We process data under art. 7 of the LGPD:

  • Performance of a contract and pre-contractual steps (item V): the demo you asked for, the quote, production, delivery and support.
  • Consent (item I): showing your video, your brand or your quote in our portfolio. You can withdraw consent at any time.
  • Legal or regulatory obligation (item II): invoices, tax and accounting records and requests from authorities.
  • Legitimate interest (item IX): offering the demo to companies based on public data, studying content trends and keeping the site secure, always respecting your rights. You can object at any time.
  • Regular exercise of rights (item VI): keeping what we need to defend ourselves in any legal proceeding.

05Who we share it with

Only with those we need to provide the service, and only what is necessary:

  • Meta (Instagram, Facebook and WhatsApp): where we talk, publish and advertise. Meta also processes data under its own policy.
  • Google, fal.ai and Kling AI: at Google, our email (Gmail) and the AI services used in production, such as voiceover and music, under the paid API. Under that API's terms, Google does not use what we send to improve its products, which includes training models, and keeps logs for a limited time only to detect abuse and comply with the law. fal.ai and Kling AI, also under a paid API, process the product photo to generate video scenes and do not train models on it.
  • Anthropic: the AI assistant we use to organize requests, draft replies and run our tools.
  • Cloudflare: website hosting and security, and forwarding of the contato@deslanchou.com.br address.
  • File storage and delivery: cloud services we use to store the project and deliver the final files.
  • Bank: the institution that receives your payment.
  • Accountant and tax authorities: to issue invoices and meet tax obligations.
  • Authorities: when the law or a court order requires it.

We do not sell or rent personal data.

06International transfers

Some of these providers, such as Meta, Google, Anthropic, Cloudflare, fal.ai and Kling AI, store or process data on servers outside Brazil, for example in the United States and Singapore. This happens when the transfer is needed to perform our contract with you, meet a legal obligation or exercise rights (LGPD art. 33, IX), or based on the contractual data protection safeguards these providers offer, such as the ANPD's standard contractual clauses (art. 33, II, and ANPD Resolution CD/ANPD No. 19/2024). To find out which safeguards apply to a given provider, contact us.

07How long we keep it

  • Conversations, demos and contact details of people who didn't become clients: up to 12 months after the last contact.
  • Client projects (conversations, materials and video files): during the service and up to 12 months after delivery, for revisions and new versions.
  • Invoices, receipts and contract records: for as long as the law requires (usually 5 years) or while needed for a legal defense.
  • Prospecting list: at the end of the campaign (the current one runs until December 31, 2026), we delete the data of people who didn't reply and keep only their handle and the date, so we don't contact them again. Public content data: up to 12 months.
  • Requests not to be contacted: we keep only the minimum (such as the handle or number) to make sure no one at Deslanchou contacts you again.

After these periods, or earlier if you ask and the law allows, we delete or anonymize the data.

08Your rights

Under art. 18 of the LGPD, you can ask at any time for:

  • confirmation that we process your data;
  • access to your data;
  • correction of incomplete, inaccurate or outdated data;
  • anonymization, blocking or deletion of unnecessary or excessive data, or data processed in breach of the LGPD;
  • portability of your data to another provider, under the ANPD's rules;
  • deletion of data processed with your consent, except what the law requires us to keep (art. 16);
  • information about who we share your data with;
  • information about the option not to consent and what happens if you don't;
  • withdrawal of consent.

You can also object to processing based on another legal basis if it breaches the LGPD (art. 18, § 2). We do not make decisions about you by automated means alone. If you think we haven't resolved your request, you can complain to Brazil's National Data Protection Authority (ANPD). If you are outside Brazil, you may have further rights under your local law; contact us and we will honor them where they apply.

09How to make a request

Send your request by Instagram DM (@deslanchou) or by email to contato@deslanchou.com.br. To delete your data, use the word DELETE (or EXCLUIR), as explained in Data deletion.

We may ask you to confirm that you are the data subject, for example by replying from the same account or number you used with us. We reply within 15 days. To just stop receiving messages, reply STOP.

10Data security

We use technical and administrative measures to protect data: access limited to the people working on the project, access keys kept out of the code and providers with recognized security standards. No system is 100% secure. If an incident could bring you significant risk or harm, we will notify you and the ANPD, as the LGPD requires (art. 48).

11Children and teenagers

Our services are for businesses and people over 18, and we do not knowingly collect data from children or teenagers. If the materials you send include images of children or teenagers, you confirm that you have permission from their parents or guardians, and we use those images only to produce your video, in their best interest (LGPD art. 14). If we find we received data about minors without that permission, we delete it.

12No cookies

This site uses no cookies, analytics, ad pixels or other trackers, and has no forms. Its fonts come from Google Fonts: to download them, your browser connects to Google, which receives your IP address, without cookies. Cloudflare, which hosts the site, processes technical data about the visit (such as IP address and browser) to deliver the page and protect it from attacks.

When you leave the site to talk to us on Instagram or WhatsApp, Meta's policy also applies.

13Changes to this policy

When this policy changes, we publish the new version on this page with its effective date. If the change is significant, we let you know through the channels where we talk with you.

14Contact us

Deslanchou · CNPJ 59.731.002/0001-01 (Brazil) · Policy effective November 13, 2026.